http://cimigo.vn/ Latest updates for Vietnam research reports en Mon, 06 Sep 2010 07:06:15 +0000 http://evolus.vn/ http://www.rssboard.org/rss-specification Copyright 2010 Cimigo. All rights reserved. Cimigo In the 24 months Cimigo has tested 300 TV ads in Vietnam. This is the largest consumer advertising review ever undertaken. And the testing continues. Learn from the best, the worst and the mediocre. Cimigo will tell you what works and what does not. Learn now to make your advertising more effective. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=270 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=270 Wed, 16 May 2012 12:43:00 +0700 Cimigo Sống khỏe rất quan trọng vì điều này giúp chúng ta cảm thấy tốt và sống lâu hơn. Tuy nhiên, làm thế nào để khỏe mạnh phụ thuộc rất nhiều vào lối sống của chúng ta. Theo bạn, 1 lối sống khỏe mạnh là như thế nào? Bạn sẽ ăn những thực phẩm nào để có thể khỏe mạnh? Nếu được lựa chọn, bạn sẽ sống ở đâu để có sức khỏe tốt? Cimigo vừa mới hoàn thành cuộc nghiên cứu trực tuyến với 2000 người trên toàn quốc nhằm mục đích tìm hiểu quan niệm của người Việt Nam về sức khỏe. Hãy tải về bản báo cáo để xem những trải nghiệm riêng của bạn về sức khỏe có giống với ý kiến của nhiều người khác không. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=269 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=269 Mon, 07 May 2012 06:26:00 +0700 Cimigo Staying healthy is important because it makes you feel good and live longer, but how healthy you are depends very much on your own lifestyle. What is your perception towards living healthily? What kind of food do you eat to keep healthy? In an ideal world, where would you live to enjoy good health? Cimigo conducted an online study with 2000 people from across the nation to find out the perceptions toward Health amongst Vietnamese people. Download this report and see whether your experience matches with what other people said. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=268 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=268 Thu, 03 May 2012 07:15:00 +0700 Cimigo This report shows results of the largest and most comprehensive study on internet usage ever done in Vietnam and sheds light into many areas of internet usage where no well-founded knowledge was available before. It shows who is online, how long, how frequently, what activities do they do, which sites do they visit, how do they think about online shopping and how the internet effects their lives. Cimigo initiated this study with the aim to create a better understanding of the Vietnamese internet market. Since 2007 Cimigo has published studies annually on internet usage. This report covers 12 cities in Vietnam. It is based on a representative selection of more than 3,400 internet users. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=266 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=266 Wed, 11 Apr 2012 02:12:00 +0700 Cimigo Trong cuộc sống có bao giờ bạn tự hỏi xem điều gì là quan trọng nhất đối với bạn? Đó là tình yêu, sức khỏe, học vấn hay sự giàu sang? Nếu một ngày nào đó bạn may mắn trúng giải 20 triệu đồng, bạn sẽ làm gì với số tiền đó? Liệu rằng bạn sẽ chia sẻ sự may mắn đó với những người bạn yêu thương nhất hay chỉ giữ cho riêng mình để hưởng thụ? Cimigo vừa mới hoàn thành cuộc nghiên cứu trực tuyến với 2000 người trên toàn quốc nhằm mục đích tìm ra tầm quan trọng của sự giàu sang. Hãy tải về bản báo cáo để xem những trải nghiệm riêng của bạn về sự giàu sang có giống với ý kiến của nhiều người khác không. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=265 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=265 Thu, 08 Mar 2012 02:41:00 +0700 Cimigo Have you ever asked yourself about what is the most important in your life? Is it love, health, education or wealth? And if you got a chance to win 20mil VND one day, what would you do with it? Would you share the luck to your dearest ones or keep it and enjoy yourself? Cimigo conducted an online study with 2000 people from across the nation to find out the meaning of Wealth amongst Vietnamese people. Download this report and see whether your experience matches with what other people said. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=264 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=264 Fri, 09 Mar 2012 02:34:00 +0700 Cimigo Tháng Hai đã đến và không khí tình yêu đang tràn ngập khắp mọi nơi. Bạn có bao giờ trúng tiếng sét ái tình chưa? Bạn bắt đầu biết yêu khi bạn bao nhiêu tuổi? Nếu bạn đang trên hành trình tìm người bạn đời, bạn sẽ tìm người giàu có với ngoại hình đẹp hay bạn sẽ tìm người thông minh và hài hước? Cimigo vừa mới hoàn thành cuộc nghiên cứu trực tuyến với 500 người trên toàn quốc nhằm mục đích tìm ra khái niệm về tình yêu đôi lứa ở Việt Nam. Hãy tải về bản báo cáo để xem những trải nghiệm riêng của bạn về tình yêu có giống với ý kiến của nhiều người khác không? http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=263 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=263 Fri, 10 Feb 2012 12:08:00 +0700 Cimigo It is February and love is in the air. Did you fall in love at first-sight? How old were you when you first fell in love? If you are still looking for your soul-mate, are you looking for someone who is rich & good looking or smart & funny? Cimigo conducted an online study with 500 people from across the nation to find out what’s happening with love in Vietnam. Download this report and see whether your experience matches with what other people said http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=262 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=262 Tue, 07 Feb 2012 06:12:00 +0700 Cimigo Born in the 90s and now 15 to 19 years old, Gen Z in Vietnam is the first generation starting to think like their global peers. Their attitudes highlight the start of a huge cultural shift in Vietnamese values. Gen Z has been born into a more abundant world. More access to information and influencers. More focused on self identification than family values. More pressure to succeed than to conform. Gen Z strives for independence, recognition, integration and inspiration. Cimigo’s report highlights 6 trends that characterize Generation Z; 1.Their hyper- connectivity (95% of them are online). 2.The quest for role models in a society where the generation gap is huge. 3.Self-definition and self assertion in a new value system where performance has become more important than conformity. 4.Experience-seeking as a means to gain knowledge and self-confidence. 5.Craving for newness (for the thrill of it but also in order to upgrade one’s lifestyle standards). 6.Guiltless self-indulgence, which clearly differs from the norms of a traditionally duty-oriented culture. Cimigo Generation Z report also looks into youth expectations towards brands and provides a glance at potential implications for portfolio, communication and channels strategies. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=243 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=243 Thu, 26 May 2011 07:37:00 +0700 Cimigo Báo cáo này thể hiện kết quả của một nghiên cứu lớn nhất và toàn diện nhất được thực hiện ở Việt Nam về tình hình sử dụng Internet và làm sáng tỏ rất nhiều lĩnh vực trong việc sử dụng Internet mà trước đây chưa thật sự có một sự hiểu biết sâu sắc về những lĩnh vực này. Báo cáo cho biết ai đang “online”, thời lượng là bao nhiêu, mức độ thường xuyên như thế nào, họ đã tham gia những hoạt động gì, những trang web nào họ truy cập, họ nghĩ gì về mua sắm trực tuyến và Internet đã ảnh hưởng tới cuộc sống của họ như thế nào. Cimigo đã thực hiện nghiên cứu này với mục đích tạo ra sự hiểu biết tốt hơn về thị trường Internet Việt Nam. Từ năm 2007, Cimigo đã công bố các nghiên cứu hàng năm về tình hình sử dụng Internet tại thành phố Hồ Chí Minh và Hà Nội. Báo cáo năm nay đã được mở rộng ra 12 thành phố tại Việt Nam. Báo cáo dựa trên khảo sát đại diện với hơn 3300 người sử dụng Internet. Nội dung chính 1. Giới thiệu p.5 2. Tỷ lệ và sử dụng Internet p.7 3. Các hoạt động và ứng dụng trực tuyến p.16 4. Các trang web đã truy cập p.29 5. Quan điểm đối với Internet p.37 6. Truy cập Internet qua điện thoại di động p.42 7. Sự khác biệt về nhân khẩu p.44 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=235 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=235 Tue, 26 Apr 2011 10:53:00 +0700 Cimigo This report shows results of the largest and most comprehensive study on internet usage ever done in Vietnam and sheds light into many areas of internet usage where no well-founded knowledge was available before. It shows who is online, how long, how frequently, what activities do they do, which sites do they visit, how do they think about online shopping and how the internet effects their lives. Cimigo initiated this study with the aim to create a better understanding of the Vietnamese internet market. Since 2007 Cimigo has published studies annually on HCMC and Hanoi internet usage. This report has been expanded to include 12 cities in Vietnam. It is based on a representative selection of more than 3300 internet users. Table of content: 1. Introduction p.6 2. Internet penetration and usage p.8 3. Online activities and applications p.17 4. Visited websites p.30 5. Internet attitudes p.38 6. Mobile internet p.43 7. Demographic differences p.45 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=234 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=234 Tue, 26 Apr 2011 10:51:00 +0700 Cimigo Consumer Confidence Up 10 Points Over Last Year Compared to a year ago consumer confidence has been steady rising over 2010. Now at 90%, it was just 80% a year ago. The economy can be expected to grow at a faster pace with consumption increasing. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=187 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=187 Tue, 19 Oct 2010 11:57:00 +0700 Cimigo Over the 19th FIFA World Cup, football has bought the world closer together to enjoy player skill, team strategy and supporter passion. During this time, Cimigo has been talking to people in HCMC and Hanoi about what they have seen, heard, felt, bought and consumed. Here’s what 1,000 people had to say… It doesn’t matter whether you are from Ho Chi Minh City or Hanoi, almost everyone loves the Football World Cup. Eight in ten men are fans and surprisingly five in ten women are fans. The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=170 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=170 Fri, 13 Aug 2010 03:47:00 +0700 Cimigo Cimigo is testing the effectiveness of new TV advertisements as they are released on air. In the past few months Cimigo has tested 170 TV ads in Vietnam. This is the largest consumer advertising review ever undertaken. And the testing continues. Learn from the best, the worst and the mediocre. Cimigo will tell you what works and what does not. Learn now to make your advertising more effective. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=169 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=169 Wed, 21 Apr 2010 09:58:00 +0700 Cimigo This presentation is prepared primarily for overseas guests and new marketing staff seeking to familiarise themselves with the Vietnamese consumer landscape. It provides an overview of the Vietnamese consumer market place including; Socio Economic Progress, Consumer Mindset, Vietnamese Values, Reaching Consumers in the Media, NetCitizens – Vietnam’s Newest Society, Retail Perspectives and Key Consumer Trends. This is the sixth annual release of Cimigo on Vietnam. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=168 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=168 Tue, 10 Aug 2010 08:55:00 +0700 Cimigo Technology and IT investments are vital to developing Vietnam’s banking sector. But they by themselves are not enough for maximizing bank competitiveness, or value for consumers. Creating both functional and emotional value for customers requires superior communication, understanding and the human touch. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=167 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=167 Wed, 30 Dec 2009 09:57:00 +0700 Cimigo 1. Understand consumers 2. Understand your bank’s brand position Cimigo explores how to best leverage both to craft a campaign that generates revenue while getting people talking about your bank. International and local case studies are included. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=166 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=166 Fri, 30 Oct 2009 09:45:00 +0700 Cimigo Delighting customers has a direct impact on long-term growth. Customers can rate their satisfaction with their retail bank high yet still not be likely to continue using their bank or recommend it to others. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam. Cimio explores what irks retail customers and what delights them. The presentation also reviews which consumer touch points may be best employed to extend customer relationships. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=165 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=165 Fri, 30 Oct 2009 09:32:00 +0700 Cimigo This report presents perspectives on the forces shaping the Vietnam consumer market and how this has resulted in considerable anxiety in how to 'keep up with the neighbours'. What's Vietnamese for 'angst'? I doubt that many Vietnamese are familiar with this word but in the last two to three years that's how many Vietnamese have come to feel. More and more consumers have entered the disposable income economy. Conspicuous consumption - of apartments, motor cycles, high-end mobiles, air-con as well as well as day-to-day consummables - has resulted in considerable anxiety in how to 'keep up with the neighbours'. The Vietnamese consumer is plagued with affluenza and many are failing to self actualize. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=153 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=153 Tue, 25 May 2010 02:37:00 +0700 Cimigo Healthy consumption could increase exponentially, demand far outstrips supply. There are not enough healthy brands to satisfy consumer desires. Cimigo just released the results of a research on Vietnamese consumers’ healthy choices, conducted across major cities in Vietnam and a presentation is available for free at www.cimigo.vn. The results are based on over 1,000 consumer interviews and qualitative discussions with consumers across different life stages. Globalization, rapid urbanization and the emergence of a high-achievement lifestyle are clearly re-shaping consumers’ health expectations. If in the past, the highest expression of health in Vietnam was towards realising balance. Today performance, potential to achieve, confidence and energy are what really counts to a country that has tripled its annual GDP in less than one decade. http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=152 http://cimigo.vn/en-US/ReportDetail.aspx?ProductId=152 Wed, 19 May 2010 02:01:00 +0700