http://cimigo.vn/ Latest press coverage for Cimigo reports en Mon, 06 Sep 2010 07:06:15 +0000 http://evolus.vn/ http://www.rssboard.org/rss-specification Copyright 2010 Cimigo. All rights reserved. Cimigo Cimigo recently released a report about the consumer perception of different TV advertisements. Cimigo has been testing over 200 TV commercials among its target audience. This is the first time that comparative data about measurement of TV commercials is available in Vietnam. News about the report has been published in many Vietnamese newspaper. See below a selection. http://cimigo.vn/en-US/PressCoverage/vietnam-advertising-performance/test.aspx /en-US/PressCoverage/vietnam-advertising-performance/test.aspx Fri, 13 May 2011 02:25:01 +0700 Cimigo Cimigo just released the new NetCitizens report about internet usage and development in Vietnam. The report created huge press coverage in major Vietnamese newspapers. See below a selection. http://cimigo.vn/en-US/PressCoverage/vietnam-internet-research/NetCitizens Press coverage 2011.aspx /en-US/PressCoverage/vietnam-internet-research/NetCitizens Press coverage 2011.aspx Fri, 13 May 2011 02:28:46 +0700 Cimigo Mr. Richard Burrage, founder of Cimigo, Vietnam’s leading research and consulting institution, draws on insights from its retail banking monitor to highlight the need for both listening to and educating customers. http://cimigo.vn/en-US/PressCoverage/vietnam-financial-services-research/spreading-the-word.aspx /en-US/PressCoverage/vietnam-financial-services-research/spreading-the-word.aspx Tue, 19 Oct 2010 12:43:25 +0700 Cimigo Compared to a year ago consumer confidence has been steady rising over 2010. Reaching 90% in September 2010, it was just 80% a year ago. The economy can be expected to grow at a faster pace with consumption increasing. Confidence has recovered strongly from the impact of the global economic crisis. During the global crisis, confidence fell to a low of 62% in July 2009. In July 2010 is had recovered to 99% (the base being January 2007 at 100%). During July 2010 petrol prices had fallen to 15,900 per litre, leaving more cash in consumers’ pockets. http://cimigo.vn/en-US/PressCoverage/vietnamese-consumer-research/consumer-confidence-up-10-points-over-last-year.aspx /en-US/PressCoverage/vietnamese-consumer-research/consumer-confidence-up-10-points-over-last-year.aspx Tue, 19 Oct 2010 12:06:21 +0700 Cimigo HCM CITY — Breakthrough creative ideas are more important in securing brand buzz than official sponsorship during an event like the football World Cup, according to a recent report by Cimigo, an independent team of marketing and brand research specialists. http://cimigo.vn/en-US/PressCoverage/vietnam-advertising-performance/brand-buzz-secured-by-breakthrough-ideas.aspx /en-US/PressCoverage/vietnam-advertising-performance/brand-buzz-secured-by-breakthrough-ideas.aspx Sat, 04 Sep 2010 09:47:24 +0700 Cimigo So what brands fard well during the world's most popular sporting event? The marketing and brand specialist Cimigo reveal all. http://cimigo.vn/en-US/PressCoverage/vietnam-advertising-performance/the-real-winners-at-the-world-cup.aspx /en-US/PressCoverage/vietnam-advertising-performance/the-real-winners-at-the-world-cup.aspx Mon, 23 Aug 2010 07:42:09 +0700 Cimigo Over the 19th FIFA World Cup, football has bought the world closer together to enjoy player skill, team strategy and supporter passion. During this time, Cimigo has been talking to people in HCMC and Hanoi about what they have seen, heard, felt, bought and consumed. Cimigo interviewed 1,000 Vietnamese about their attitudes to the Football World Cup, their media behaviour and the impact on brands during the tournament. http://cimigo.vn/en-US/PressCoverage/vietnam-advertising-performance/cimigo-launched-reports-of-a-survey-about-world-cup.aspx /en-US/PressCoverage/vietnam-advertising-performance/cimigo-launched-reports-of-a-survey-about-world-cup.aspx Mon, 23 Aug 2010 02:17:46 +0700 Cimigo Over the 19th FIFA World Cup, football has bought the world closer together to enjoy player skill, team strategy and supporter passion. During this time, Cimigo has been talking to people in HCMC and Hanoi about what they have seen, heard, felt, bought and consumed. Here’s what 1,000 people had to say… It doesn’t matter whether you are from Ho Chi Minh City or Hanoi, almost everyone loves the Football World Cup. Eight in ten men are fans and surprisingly five in ten women are fans. The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas. http://cimigo.vn/en-US/PressCoverage/vietnam-advertising-performance/world-cup-sponsors-who-were-they-really.aspx /en-US/PressCoverage/vietnam-advertising-performance/world-cup-sponsors-who-were-they-really.aspx Sat, 14 Aug 2010 05:02:27 +0700 Cimigo Healthy consumption could increase exponentially, demand far outstrips supply. There are not enough healthy brands to satisfy consumer desires. Cimigo just released the results of a research on Vietnamese consumers’ healthy choices, conducted across major cities in Vietnam and a presentation is available for free at www.cimigo.vn. The results are based on over 1,000 consumer interviews and qualitative discussions with consumers across different life stages. http://cimigo.vn/en-US/PressCoverage/vietnamese-consumer-research/strong-potential-for-healthy-brands-in-vietnam1.aspx /en-US/PressCoverage/vietnamese-consumer-research/strong-potential-for-healthy-brands-in-vietnam1.aspx Tue, 10 Aug 2010 08:23:44 +0700 Cimigo The strongest brands in Viet Nam were Nokia, Dutch Lady, Cool Air Wrigley’s, Panadol, Coca Cola, Kinh Do, Alpenliebe, Doublemint, Prudential and Sony. http://cimigo.vn/en-US/PressCoverage/vietnamese-consumer-research/vietnam-s-strongest-brands.aspx /en-US/PressCoverage/vietnamese-consumer-research/vietnam-s-strongest-brands.aspx Mon, 09 Aug 2010 08:42:17 +0700