Cimigo report about TV Commercials (AdTraction)

Cimigo recently released a report about the consumer perception of different TV advertisements. Cimigo tested more than 200 TV commercials, and this is the first time that comparative data about measurement of TV commercials is available in Vietnam. This report shows interesting insights what works and what does not work in Vietnam's TV advertising landscape.

Within the last 16 months, Cimigo has tested more than 200 TVCs from more than 13 different industries, building up the largest TVC evaluation database ever done in Vietnam.
This large TVC rating database is very useful to gain learnings about what works well and what works less well for TV advertising in Vietnam.

The report comments on the top 10 out of 216 measured TV commercials. Furthermore, Cimigo has done an in-depth TVC analysis for each of the 13 different categories covered with AdTraction (alcoholic beverages, automobile, cleansers, electric products, finance, foodstuffs, hair care, Infant milk, motorcycles, non-alcoholic beverages, oral care, telecom and toiletries). This reports explain how each category performs compared to the average, points out key themes shining through and shows the top performing TVC in each category.

Click here to download the report for free.