Coverage about AdTraction Report 2011
Cimigo recently released a report about the consumer perception of different TV advertisements. Cimigo has been testing over 200 TV commercials among its target audience. This is the first time that comparative data about measurement of TV commercials is available in Vietnam. News about the report has been published in many Vietnamese newspaper. See below a selection.
Money Matters – Conservative Yet Optimistic
Only a minority of 4% owns a credit card, however, up to 24% consider it a necessity. From cash-society to credit-society, there is a long way to go. Quite new in Vietnam’s society, insurance plays an important role in urban citizens’ lives, with 15% of them owning a life insurance policy. Nearly 40% consider it is necessary to have a policy.
Strong Potential for Healthy Brands in Vietnam
Healthy consumption could increase exponentially, demand far outstrips supply. There are not enough healthy brands to satisfy consumer desires. Cimigo just released the results of a research on Vietnamese consumers’ healthy choices, conducted across major cities in Vietnam and a presentation is available for free at www.cimigo.vn. The results are based on over 1,000 consumer interviews and qualitative discussions with consumers across different life stages.
Vietnam World Cup Fever
Cimigo Managing Director Joe Wheller said his firm has conducted a survey related to the World Cup in Vietnam. Accordingly, up to 55 percent of Vietnamese like watching the tournament. Of them, 98 percent like watching football at home. VietNamNet provides an interview with Wheller from Tuoi Tre newspaper:
Healthy Choices – 7 Vietnamese Healthy Choices
What is impacting healthy choices for food and beverages? Performance enhancement is what matters, in our fast changing world Vietnamese consumers seek to maximize their potential to achieve more, be confident and have the energy to partake in Vietnam’s buzz.
Vietnam Full of Opportunity
Richard Burrage of market research company Cimigo profiles Vietnam’s growing consumer market. The middle to upper class across Vietnam’s key cities has grown to 5 in 10 urban households from a mere 2 in 10 in the year 2000. Six key cities account for 40% of the urban population. Yet urban Vietnam represents just over a quarter of Vietnam’s 87 million people. Reaching the Vietnamese consumer is therefore not always easy.
Coverage about NetCitizens 2011
Cimigo just released the new NetCitizens report about internet usage and development in Vietnam. The report created huge press coverage in major Vietnamese newspapers. See below a selection.