Healthy Choices – 7 Vietnamese Healthy Choices
What is impacting healthy choices for food and beverages? Performance enhancement is what matters, in our fast changing world Vietnamese consumers seek to maximize their potential to achieve more, be confident and have the energy to partake in Vietnam’s buzz.
1. From realizing balance to performance
Performance enhancement is what matters, in our fast changing world Vietnamese consumers seek to maximize their potential to achieve more, be confident and have the energy to partake in Vietnam’s buzz.
2. Staying alert
The key benefit the consumers seek is to stay mentally alert, followed by immunity and having the energy to fulfill their goals. Keeping up with peers is essential.
3. Vietnam’s rapid change not without concerns
Pollution leads concerns for their health followed by food contamination and hygiene concerns.
4. Stressed out
The greatest fears are stress, stress, stress. Women are more concerned (in our matriarchal society) than men. Stress is the most salient fear ahead of cancer, heart disease and many more.
5. Fighting back
Addressing health concerns consumers seek healthy choices that will enable them to purify and cleanse the body
and restore balance.
6. Confused
Advertising communicates numerous ingredients but most consumers are confused as to what these ingredients truly offer and would much rather be ‘sold’ the benefits of healthy foods and beverages.
7. Give me more healthy choices
The Vietnamese eat and drinking habits are far healthier than most other nationalities. Note the distinct absence of processed foods and snacks. Vietnam has a strong heritage of fresh ingredients, daily shopping and the use of home herbal remedies. In a time pressured life consumers have strong desires for food and beverages that can help them improve their health ‘equity’ and provide specific solutions to their performance needs.
Source: The Word
Date: July 2010