Coverage about AdTraction Report 2011
Cimigo recently released a report about the consumer perception of different TV advertisements. Cimigo has been testing over 200 TV commercials among its target audience. This is the first time that comparative data about measurement of TV commercials is available in Vietnam. News about the report has been published in many Vietnamese newspaper. See below a selection.
A very concise summary of AdTraction Report was published in Dien Dan Doanh Nghiep
TV Commercials related to social responsibility are successful
The most successful TV Commercials belong to Vinamilk
Top 10 TV Commercials based on AdTraction Report 2011 were published in The Saigon Times Daily
Beverage TV Commercials are leading in Vietnam.
Doanh Nhan Sai Gon Newspaper