New report about internet usage in Vietnam
Cimigo just released Vietnam NetCitizens Report, the most comprehensive study about internet usage and behavior in Vietnam. It is based on more than 3300 interviews with internet users from 12 different cities. This report reveals how many people use the internet, how long they stay online, what they do, which websites they prefer and many other interesting facts about internet usage in Vietnam.
Cimigo report about TV Commercials (AdTraction)
Cimigo recently released a report about the consumer perception of different TV advertisements. Cimigo tested more than 200 TV commercials, and this is the first time that comparative data about measurement of TV commercials is available in Vietnam. This report shows interesting insights what works and what does not work in Vietnam's TV advertising landscape.
2010 Football World Cup Communication Landscape
The brands which have created the most buzz around the Football World Cup are in order; Coca-Cola, Pepsi, Tiger, Sony, Samsung, Heineken, Castrol, Nokia, Adidas and remarkably The Gioi Di Dong. Of these the official sponsors only include; Coca-Cola, Sony, Castrol and Adidas.
Vietnam Retail Banking - Tech-centricity or Customer-centricity
Technology and IT investments are vital to developing Vietnam’s banking sector. But they by themselves are not enough for maximizing bank competitiveness, or value for consumers. Creating both functional and emotional value for customers requires superior communication, understanding and the human touch. This presentation is based on Cimigo Retail Banking Monitor with over 5,000 consumers on over 100 questions relating to personal banking and financial behaviour, attitudes and perceptions in Vietnam.
Cimigo on Vietnam
Cimigo relases the sixth annual release of 'Cimigo on Vietnam'. This presentation is prepared primarily for overseas guests and new marketing staff seeking to familiarise themselves with the Vietnamese consumer landscape. It provides an overview of the Vietnamese consumer market place including; Socio Economic Progress, Consumer Mindset, Vietnamese Values, Reaching Consumers in the Media, NetCitizens – Vietnam’s Newest Society, Retail Perspectives and Key Consumer Trends.
The Changing Consumer Landscape, May 25th, 2010
Presents perspectives on the forces shaping the overall consumer market and how this has resulted in considerable anxiety in how to 'keep up with the neighbours'.